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Tourism Neuromarketing Briefs| July 28, 2026
The Arrival Metric: Moving Beyond Impressions to Track Physical Border Crossings
A tourism board cannot pay for its city's infrastructure with Instagram likes. It is time to abandon vanity reporting and start tracking physical border crossings.
Tourism Neuromarketing Briefs
The Parasocial Multiplier: Why Influencer Metrics Are Misleading You
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